Revision

7. Targeted advertising = Adverts placed to reach audiences based on demographics (facebook/amazon/ebay) for example ‘people who bought this also bought’

REMEMBER

this is called PHORM it gathers info about your purchases but with out storing your name address.

Why would targeted advertising be a good form of advertising for heat magazine?

because Heat is generally only bought by the female population aged about 13-30 therefore a guy in his 60's wouldn't be interested.

Kate Moss Rimmel advert:

2. What camera angle has been used and how does it position the audience?

3. Framing: How has the individual/object/scenery been framed? (foreground/background/central figure)

5. What style of typography has been used and why?

6. How has Lighting been used in the advertisement? Is it high-key or low-key or a mixture of both?

8. What are the main signifiers or symbolic codes what do they connote or symbolise and are stereotypes used in any way?

10. Is there a particular dress code that is apparent in the advert? What does the style of dress connote?

11. Is there a tagline evident on the image? What does the tagline infer?

12. Is there any blurb that accompanies the image? Is this persuasive language? What effect does it have?

a low angle close up of Kate moss has been used to make her appear majestic and god like. Kate has been centre aligned and placed at the high end of the advert this again makes her seem majestical and like a queen, the fact that she' placed eye's level with a target in the background makes her appear as if she is something to aim for and the buyer can achieve this aim with the added help of the product. the typography is used to connote royalty and formalness the posh lettering of the logo ad the crown set above the 'R' represents a monarch reigning over a country just like a woman would reign over a club or a restaurant if she was to wear this mascara.

I think kate moss represents a villain in the poster she is wearing a dark cloak style jacket with a very unemotional face as if she is about to do something big yet she isn't affected emotionally by it, she could also be represented as a hero as it could appear she is hear to save the day from bad eyelashes and with her perfect make-up it could connote how composed she is. The advert does pose an enigma as her unexpressional face doesn't reveal anything about her lifestyle

8/10

moving images ie flash element can be used in internet media yet print media isnt possible with flash element, scrolling text is called a bleed, cursor over text is a roll over when it changes colour, hyperlinks obviously